Our Consumer Engagement division has been developed to provide an alternative to what is typically known as ‘experiential marketing’. While the latter provides a unique experience, it often lacks directly quantifiable measurable results. JWR’s answer to this is to provide our partners with a full cycle experience tied to appreciable point of sale results. Our unique approach capitalises on the ‘emotional interest’ created during a memorable demonstration by introducing the opportunity to make a live impulse purchase. By completing the cycle, JWR’s consumer Engagement process results in creating greater consumer interest while delivering on higher same day sales.
To JWR and our partners, Consumer Engagement therein becomes a viewpoint to not only market your products but also to develop your customer base through lead generation.